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The Social Media Management Handbook: Everything You Need To Know To Get Social Media Working In Your Business PDF




by Robert Wollan : The Social Media Management Handbook: Everything You Need To Know To Get Social Media Working In Your Business

ISBN : #0470651245 | Date : 2011-01-04

Description :

PDF-de458 | How do organizations manage social media effectively? Every organization wants to implement social media, but it is difficult to create processes and mange employees to make this happen. Most social media books focus on strategies for communicating with customers, but they fail to address the internal process that takes place within a business before those strategies can be implemented. This book… The Social Media Management Handbook: Everything You Need To Know To Get Social Media Working In Your Business


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[Pub.68eVO] The Social Media Management Handbook: Everything You Need To Know To Get Social Media Working In Your Business PDF | by Robert Wollan


The Social Media Management Handbook: Everything You Need To Know To Get Social Media Working In Your Business by by Robert Wollan

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Added Value Alchemy Brand Led Growth PDF Ed34528a6

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Added Value: The Alchemy of Brand-Led Growth PDF




by M. Sherrington : Added Value: The Alchemy of Brand-Led Growth

ISBN : #1403903875 | Date : 2003-04-08

Description :

PDF-6df79 | This book is based upon the operating system of the company, Added Value, founded by the author, and now one of the world’s largest marketing and branding consultancies. Two-thirds of the value of most companies is based on the intangible value of businesses including reputation, goodwill and know how. It is by marketing that reputation can be created and enhanced thus unlocking brand growth. With… Added Value: The Alchemy of Brand-Led Growth


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Added Value: The Alchemy of Brand-Led Growth by by M. Sherrington

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Techniques Applications Digital Watermarking Protection PDF B8f92f328

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Techniques and Applications of Digital Watermarking and Content Protection PDF




by Michael Arnold : Techniques and Applications of Digital Watermarking and Content Protection

ISBN : #1580531113 | Date : 2003-07-31

Description :

PDF-85cae | With the proliferation of digital media such as DVDs and MP3s, pirated versions of copyrighted material have escalated. Authors, songwriters, movie-makers, and all types of publishers are clamouring for ways to safeguard their investments and income from this digital thievery. Digital watermarking is a technology for authenticating copyright as well as original authorship and publication. In this … Techniques and Applications of Digital Watermarking and Content Protection


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Marketing Demystified PDF




by Donna Anselmo : Marketing Demystified

ISBN : #0071713913 | Date : 2010-08-16

Description :

PDF-9b0ba | The goal of marketing is simple: attract customers who will purchase your product. Getting there, though, isn’t so easy. Real marketing success involves a strong foundation in everything from planning, advertising, and publicity to Internet strategies, database management, and more. Enter Marketing DeMystified. Addressing every step of the process in plain English, it helps you master all the tool… Marketing Demystified


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Marketing Demystified by by Donna Anselmo

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Wallet Allocation Rule Winning Battle PDF 59b22e41e

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The Wallet Allocation Rule: Winning the Battle for Share PDF




by Timothy L. Keiningham : The Wallet Allocation Rule: Winning the Battle for Share

ISBN : #111903731X | Date : 2015-02-02

Description :

PDF-161df | Customer Loyalty Isn’t Enough. Grow Your Share of Wallet!  The Wallet Allocation Rule is a revolutionary, definitive guide for winning the battle for share of customers’ hearts, minds, and wallets. Backed by rock-solid science published in the Harvard Business Review and MIT Sloan Management Review, this landmark book introduces a new and rigorously tested approach–the Wallet Allocation Rule–t… The Wallet Allocation Rule: Winning the Battle for Share


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The Wallet Allocation Rule: Winning the Battle for Share by by Timothy L. Keiningham

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Social Media Fashion Marketing Storytelling PDF Fdf4480ff

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Social Media for Fashion Marketing: Storytelling in a Digital World (Required Reading Range) PDF




by Wendy K. Bendoni : Social Media for Fashion Marketing: Storytelling in a Digital World (Required Reading Range)

ISBN : #1474233325 | Date : 2017-03-23

Description :

PDF-8b162 | Social Media for Fashion Marketing enables students to explore how social network platforms continue to alter digital communication and have an impact on the marketing strategies employed by the fashion industry. It also crucially equips readers with the know-how to examine current industry trends in social media marketing, such as the impact of new technologies, digital influencers, analytics and… Social Media for Fashion Marketing: Storytelling in a Digital World (Required Reading Range)


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[Pub.81RAh] Social Media for Fashion Marketing: Storytelling in a Digital World (Required Reading Range) PDF | by Wendy K. Bendoni


Social Media for Fashion Marketing: Storytelling in a Digital World (Required Reading Range) by by Wendy K. Bendoni

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Integrated Communications Postmodern Philip Kitchen PDF 6fe526508

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Integrated Communications in the Postmodern Era PDF




by Philip J. Kitchen : Integrated Communications in the Postmodern Era

ISBN : #1137388536 | Date : 2014-11-28

Description :

PDF-00cf9 | This book is readers who wish to develop their knowledge, insight, skills, and facility into integrated communications within the post-modern era, a topic of relevance everywhere, but particular apposite as the original conference was hosted in Turkey, a rapidly developing nation, and one enjoying significant growth in the global…. Integrated Communications in the Postmodern Era


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Integrated Communications in the Postmodern Era by by Philip J. Kitchen

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Managers Guide Online Marketing Brief PDF 59efe9933

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Manager’s Guide to Online Marketing (Brief Case Books) PDF




by Jason Weaver : Manager’s Guide to Online Marketing (Brief Case Books)

ISBN : #0071801871 | Date : 2013-02-05

Description :

PDF-68ca5 | A COMPREHENSIVE CRASH COURSE FOR MASTERING TODAY’S MOST IMPORTANT MARKETING PLATFORM Online marketing has evolved far beyond just websites and banner ads. Your business’s credibility now rests on the ability not to just embrace digital platforms but to coordinate a broad spectrum of media in every campaign. Manager’s Guide to Online Marketing explains how to do this and more by planning and exe… Manager’s Guide to Online Marketing (Brief Case Books)


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Manager’s Guide to Online Marketing (Brief Case Books) by by Jason Weaver

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Marketing Communications Integrating Offline Online PDF 90fd12a9c

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Marketing Communications: Integrating Offline and Online with Social Media PDF




by PR Smith : Marketing Communications: Integrating Offline and Online with Social Media

ISBN : #0749461934 | Date : 2011-05-03

Description :

PDF-b6bd9 | The fifth edition of this best-selling text has been significantly updated to include the new communication tools now available to marketing professionals. Heralding the emergence of social media as a marketing revolution, the book integrates offline tools with online tools and, of course, social media. This book opens up new opportunities for marketers to raise their game, and ultimately deliver … Marketing Communications: Integrating Offline and Online with Social Media


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Marketing Communications: Integrating Offline and Online with Social Media by by PR Smith

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Digitale GeschA4ftsagenten Softwareagenten Einsatz Xpert Press PDF 07fd8bcf2

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Digitale Geschäftsagenten: Softwareagenten im Einsatz (Xpert.press) (German Edition) PDF




by Torsten Eymann : Digitale Geschäftsagenten: Softwareagenten im Einsatz (Xpert.press) (German Edition)

ISBN : #3642628842 | Date : 2012-11-22

Description :

PDF-6829d | Der Einsatz von Software-Agenten zur Koordination wirtschaftlicher Prozesse und auf elektronischen Marktplatzen ist Kernthema dieses Buches. Dabei werden Potenziale und Chancen, Anwendungen und Prototypen, aber auch Herausforderungen, Grenzen und Risiken der Agententechnologie fur den Einsatz aufgezeigt. Theoretische Grundlagen und Beispiele aus Projekten und deren Konzepte dienen als Basis fur di… Digitale Geschäftsagenten: Softwareagenten im Einsatz (Xpert.press) (German Edition)


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Digitale Geschäftsagenten: Softwareagenten im Einsatz (Xpert.press) (German Edition) by by Torsten Eymann

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Cases Worldwide Commerce Theory Action PDF 94348a573

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Cases on Worldwide E-Commerce: Theory in Action PDF




by Mahesh S. Raisinghani : Cases on Worldwide E-Commerce: Theory in Action

ISBN : #1930708270 | Date : 2001-07-01

Description :

PDF-07ff1 | ###############################################################################################################################################################################################################################################################… Cases on Worldwide E-Commerce: Theory in Action


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[Pub.57lGR] Cases on Worldwide E-Commerce: Theory in Action PDF | by Mahesh S. Raisinghani


Cases on Worldwide E-Commerce: Theory in Action by by Mahesh S. Raisinghani

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Social Media Manifesto Jed Hallam PDF 03bb2a4ef

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The Social Media Manifesto PDF




by Jed Hallam : The Social Media Manifesto

ISBN : #134944457X | Date : 2013-01-01

Description :

PDF-79466 | The Social Media Manifesto  is a handbook to enable leaders across the business to understand how social technology can be incorporated into their company. Including case studies from Google, IBM, Spotify, Unilever, and Coca-Cola, it provides insight and practical advice for managers to implement their own social business plans…. The Social Media Manifesto


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The Social Media Manifesto by by Jed Hallam

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Developing Infrastructure Mobile Wireless Systems PDF Fa968de1f

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Developing an Infrastructure for Mobile and Wireless Systems: NSF Workshop IMWS 2001, Scottsdale, AZ, October 15, 2001, Revised Papers (Lecture Notes in Computer Science) PDF




: Developing an Infrastructure for Mobile and Wireless Systems: NSF Workshop IMWS 2001, Scottsdale, AZ, October 15, 2001, Revised Papers (Lecture Notes in Computer Science)

ISBN : #3540002898 | Date : 2003-02-12

Description :

PDF-8ef7e | The workshop on an Infrastructure for Mobile and Wireless Systems was held in Scottsdale, Arizona on October 15, 2001 and was funded by the National Science Foundation (NSF) and sponsored by the Telecommunications and Information Technology Institute of the College of Engineering at Florida International U- versity (FIU), to establish a common infrastructure for the discipline of mobile and wirele… Developing an Infrastructure for Mobile and Wireless Systems: NSF Workshop IMWS 2001, Scottsdale, AZ, October 15, 2001, Revised Papers (Lecture Notes in Computer Science)


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New Product Forecasting Applied Approach PDF 4323ea79d

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New Product Forecasting: An Applied Approach PDF




by Kenneth B. Kahn : New Product Forecasting: An Applied Approach

ISBN : #0765616106 | Date : 2006-07-17

Description :

PDF-9a84d | Concise and jargon free, this is a one-step primer on the tools and techniques of forecasting new product development. Equally useful for students and professionals, the book is generously illustrated, and features numerous current real-world industry cases and examples. Part I covers the basic foundations and processes of new product forecasting, and links forecasting to the broader processes of … New Product Forecasting: An Applied Approach


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New Product Forecasting: An Applied Approach by by Kenneth B. Kahn

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Satisfied Customer Winners Losers Preference PDF 3f9a3ac3c

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The Satisfied Customer: Winners and Losers in the Battle for Buyer Preference PDF




by Claes Fornell : The Satisfied Customer: Winners and Losers in the Battle for Buyer Preference

ISBN : #0230604064 | Date : 2008-11-25

Description :

PDF-5eb31 | In our service economy, the most important asset is tough to quantify: a company’s relationship with its customers. In this must-read examination of customer relations, Claes Fornell draws out a blueprint for understanding this fact of modern business and reveals the unheralded value of customer satisfaction. Drawing on the results of a massive survey of American consumer satisfaction and includin… The Satisfied Customer: Winners and Losers in the Battle for Buyer Preference


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The Satisfied Customer: Winners and Losers in the Battle for Buyer Preference by by Claes Fornell

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