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Humanistic Marketing (Humanism in Business Series) PDF




: Humanistic Marketing (Humanism in Business Series)

ISBN : #1137353287 | Date : 2013-11-19

Description :

PDF-a62e1 | Humanistic Marketing is a response to the currently growing mega-trend call for rethinking marketing. The book organizes current thinking around the problems of marketing theory and practice as well as solutions and ways forward, providing a diverse exploration of the position of marketing in the face of challenges for societal transformation…. Humanistic Marketing (Humanism in Business Series)


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Fizz: Harness the Power of Word of Mouth Marketing to Drive Brand Growth (Business Books) PDF




by Ted Wright : Fizz: Harness the Power of Word of Mouth Marketing to Drive Brand Growth (Business Books)

ISBN : #0071835741 | Date : 2014-11-11

Description :

PDF-ff9d1 | DRAMATICALLY IMPACT YOUR BOTTOM LINE WITH A POWERFUL WOMM CAMPAIGN “Word of mouth marketing has always existed. We’ve just found a better and more efficient way to do it.” — Ted Wright It may not be the oldest profession, but word of mouth is the oldest form of marketing. It’s also the most effective. Now, however, it’s being executed in ways that are methodical, replicable, and consistent. In … Fizz: Harness the Power of Word of Mouth Marketing to Drive Brand Growth (Business Books)


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Conference Proceedings Trends Business Communication PDF 9333aa58c

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: Conference Proceedings Trends in Business Communication 2016

ISBN : #3658172533 | Date : 2017-03-08

Description :

PDF-a99b6 | These proceedings focus on selected aspects of the current and upcoming trends in business communication. In detail the included scientific papers analyse and describe communication processes in the fields of sports, finance, culture, politics, brand management and corporate communications. The variety of the papers delivers added value for both scholars and practitioners. This book is the documen… Conference Proceedings Trends in Business Communication 2016


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Business Opportunities Emerging Television Industry PDF 84b9e9924

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by Lawrence Harte : IPTV Business Opportunities, How to Make Money in the Emerging IP Television Industry

ISBN : #1932813896 | Date : 2008-01-11

Description :

PDF-ad2e8 | This book explains the business opportunities that are available for IP television systems, which range from producing low budget specialty programs to becoming a global broadcaster. Anyone can participate and profit from the many new opportunities in the IPTV industry. IPTV offers hundreds of new types of services and delivers existing TV programs more effectively. You will discover that life wi… IPTV Business Opportunities, How to Make Money in the Emerging IP Television Industry


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Innovationsmanagement Business Business GeschA4ftsbeziehungen Informationsbezogene UnternehmensfBChrung PDF F337d1193

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Innovationsmanagement in Business-to-Business-Geschäftsbeziehungen: Eine informationsbezogene Perspektive (Neue Perspektiven der marktorientierten Unternehmensführung) (German Edition) PDF




by Lars Herrmann : Innovationsmanagement in Business-to-Business-Geschäftsbeziehungen: Eine informationsbezogene Perspektive (Neue Perspektiven der marktorientierten Unternehmensführung) (German Edition)

ISBN : #3834920177 | Date : 2009-09-24

Description :

PDF-ccd69 | Lars Herrmann zeigt, unter welchen Rahmenbedingungen die unterschiedlichen Informationsquellen hilfreich für die Realisierung eines innovativen Produktprogramms sind. Seine Analyse basiert auf einer branchenübergreifenden Studie mit über 400 befragten Managern…. Innovationsmanagement in Business-to-Business-Geschäftsbeziehungen: Eine informationsbezogene Perspektive (Neue Perspektiven der marktorientierten Unternehmensführung) (German Edition)


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Praxisorientiertes Innovations Produktmanagement Fallstudien B MA4rkten PDF C273bd5cd

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Praxisorientiertes Innovations- und Produktmanagement: Grundlagen und Fallstudien aus B-to-B-Märkten (German Edition) PDF




by Kurt Gaubinger : Praxisorientiertes Innovations- und Produktmanagement: Grundlagen und Fallstudien aus B-to-B-Märkten (German Edition)

ISBN : #3834909742 | Date : 2008-12-11

Description :

PDF-3f0b4 | Mit den branchenübergreifenden Veränderungen auf den internationalen Industriegütermärkten und dem daraus resultierenden Wettbewerbsdruck wächst die Bedeutung eines systematischen und professionellen Innovations- und Produktmanagement. Basierend auf einem Prozessmodell vermitteln die Autoren die Grundlagen des Innovations- und Produktmanagement in kompakter Weise. Jedes Kapitel wird durch Fal… Praxisorientiertes Innovations- und Produktmanagement: Grundlagen und Fallstudien aus B-to-B-Märkten (German Edition)


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Executive Guide Asia Pacific Communications Throughout PDF 7b62e308b

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The Executive Guide to Asia-Pacific Communications: Doing Business Throughout Asia and the Pacific PDF




by David L. James : The Executive Guide to Asia-Pacific Communications: Doing Business Throughout Asia and the Pacific

ISBN : #1863738827 | Date : 1995-04-01

Description :

PDF-54d26 | Examines the cultural/national make-up of the principal countries of the Asia-Pacific and gives information needed to understand how people communicate in each country. The book is intended for international business people, travellers and Internet users…. The Executive Guide to Asia-Pacific Communications: Doing Business Throughout Asia and the Pacific


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by David Kirkpatrick : The Facebook Effect: The Inside Story of the Company That Is Connecting the World

ISBN : #1439102120 | Date : 2011-02-01

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PDF-2e821 | The exclusive inside story of Facebook and how it has revolutionized the way the world uses the Internet. “A fantastic book, filled with great reporting and colorful narrative” (Walter Isaacson).In little more than half a decade, Facebook has gone from a dorm-room novelty to a company with 500 million users. It is one of the fastest growing companies in history, an essential part of the social… The Facebook Effect: The Inside Story of the Company That Is Connecting the World


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Service New Directions Theory Practice PDF E91a3f021

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by Roland T. Rust : E-Service: New Directions in Theory and Practice

ISBN : #0765608073 | Date : 2002-08-02

Description :

PDF-7788f | The advent of the era of “e-Service,” the provision of services over electronic networks like the internet, is one of the dominant business themes of the new millennium. It reflects the fundamental shift in the economy from goods to services and the explosive expansion of information technology. This book provides a collection of different perspectives on e-Service and a unified framework to under… E-Service: New Directions in Theory and Practice


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Creating Value Network Economy Tapscott PDF 461d2ea44

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: Creating Value in the Network Economy

ISBN : #0875849113 | Date : 1999-05

Description :

PDF-fe3d2 | This text explores all aspects of the networked business world, from the importance of trust in the virtual organization to the changing nature of customer relationships, to ways that companies can generate value through their intellectual assets…. Creating Value in the Network Economy


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Creating Value in the Network Economy by

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Handbook Marketing Reference Handbooks Management PDF Bcec11540

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Handbook of Marketing Strategy (Elgar Original reference) (Research Handbooks in Business and Management Series) PDF




by Venkatesh Shankar : Handbook of Marketing Strategy (Elgar Original reference) (Research Handbooks in Business and Management Series)

ISBN : #1781951543 | Date : 2013-06-30

Description :

PDF-7f7dc | This authoritative, comprehensive, and accessible volume by leading global experts provides a broad overview of marketing strategy issues and questions, including its evolution, competitor analysis, customer management, resource allocation, dynamics, branding, advertising, multichannel management, digital marketing and financial aspects of marketing.The Handbook comprises seven broad topics. Part … Handbook of Marketing Strategy (Elgar Original reference) (Research Handbooks in Business and Management Series)


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Handbook of Marketing Strategy (Elgar Original reference) (Research Handbooks in Business and Management Series) by by Venkatesh Shankar

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Speedmailing Turn Your Work Enemy PDF 9b012a31e

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by Richard Wolfe : Speedmailing: Turn your work enemy into your best work tool

ISBN : #129214226X | Date : 2016-10-09

Description :

PDF-b6fca | DREAMING OF AN EMPTY INBOX, BUT DON’T KNOW HOW TO MAKE IT HAPPEN?   We’re bombarded with messages every day, but no one tells you how to improve these vital email skills. In less than 100 pages, this handy book will help you discover how to regain control of your email – and get back to your job – in five simple steps.   Email doesn’t have to be overwhelming. With Speedmailing’s fi… Speedmailing: Turn your work enemy into your best work tool


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Business Strategies Competitiveness Times Crisis PDF 95d7b7802

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Business Strategies and Competitiveness in Times of Crisis: A Survey on Italian SMEs PDF




by Laura Gavinelli : Business Strategies and Competitiveness in Times of Crisis: A Survey on Italian SMEs

ISBN : #1137578092 | Date : 2016-11-15

Description :

PDF-6f908 | This book focuses on the relationship between business strategy and competition among Italian SMEs in the aftermath of the economic crisis. First examining business strategy and competitive advantage in a broader sense, Business Strategies and Competitiveness in Times of Crisis goes on to analyse the strategic behaviour of SMEs and the key factors that allow them to overcome the challenges they fa… Business Strategies and Competitiveness in Times of Crisis: A Survey on Italian SMEs


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[Pub.56yQj] Business Strategies and Competitiveness in Times of Crisis: A Survey on Italian SMEs PDF | by Laura Gavinelli


Business Strategies and Competitiveness in Times of Crisis: A Survey on Italian SMEs by by Laura Gavinelli

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Empowering Brands Customer Integration Classification PDF 10ad834a5

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Empowering Brands with Customer Integration: Classification, Benefits and Success Factors (BestMasters) PDF




by Jörg Sesselmann : Empowering Brands with Customer Integration: Classification, Benefits and Success Factors (BestMasters)

ISBN : #3658116382 | Date : 2015-11-09

Description :

PDF-6e99c | Jörg Sesselmann presents the first comprehensive guide to customer integration from a branding perspective. The author establishes a classification of the vast landscape of co-creation, co-design, co-production, interactive value creation and mass customization and evaluates benefits and success factors for brands. He provides insight into leading case studies from the fast food, apparel and toy … Empowering Brands with Customer Integration: Classification, Benefits and Success Factors (BestMasters)


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Empowering Brands with Customer Integration: Classification, Benefits and Success Factors (BestMasters) by by Jörg Sesselmann

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Power Product Platforms Marc Meyer PDF 3c5099a3b

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The Power of Product Platforms PDF




by Marc H. Meyer : The Power of Product Platforms

ISBN : #0684825805 | Date : 1997-03-05

Description :

PDF-66bc4 | Drawing on in-depth case examples from Black & Decker, Hewlett-Packard, and others, this guide demonstrates how to build entire families of products from a single “platform” of common product structures, technologies, and automated product processes. This guide explains how this strategy spearheads a more advanced, second-generation product platform…. The Power of Product Platforms


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