The community where this company is situated is extremely important. Goodwill from the community will have an effect on how the company will operate or how it will achieve its goals. There can be significant negative effect on any unpleasant reaction from the public concerning the business. It will be very difficult for you to run the business in a hostile environment. Try and be on good books with this community all the time. Read more here and find out ways you can strengthen this connection.
The first thing is you need to empower people in the community. You need to allocate a number of jobs to the locals. This will give them a sense of ownership. This ownership feeling will make them feel that they need to protect the business at all times. It will create an initiative in them to create a good environment for you to function in. They will inform you when something is being plotted against and will also protect the company in ways that they can.
You can get to their hearts by offering sponsorships. It will give the community more in helping them out. The community can select students who need more help to learn. You can select those students who top their class and support them. You do not have to sponsor educational activities but also others like sports. These and other events like fundraisings can be great ideas.
You can form collaborations with other companies can offer charity to this community. Marathons can be held where the money collected from the fees or buying of t-shirts goes to charity in the community. You can seek partnership with other institutions and do projects that are long term like drilling boreholes that will offer gain to them for a long period of time.You should try to do something significant for them after a number of years. This will keep your impact fresh each time. The leaders your location are very significant and you must be close to them. Remember that people will listen and believe in what their leaders say. Both the elected and non elected leaders must be consulted.
In any environment communication is very vital. Great communication must be build between the business and the community at large. you can choose representatives in the community who will be communicating any concerns the company has to you.Hold public participation to projects that will have direct impact on the community. This communication makes them feel loved which will be great for the business. Make this relationships when your business is at its initial stages.It portrays you as a caring entity from the beginning of the business. Postponing this task for later will have a strain on building trust with the community.